![]() The same research sheds light on the role email plays in business, with 205 billion business and consumer emails sent and received every day.Įmail etiquette is more important now than ever as it is a written documentation of daily business proceedings and can be kept and preserved. In a recent report, the number of email users in 2015 reached 2.6 billion, which is expected to grow to 2.9 billion people worldwide by 2019. If your message is not clear, your target is not clear, your timeline is not strategic, or your value prop is off, any of these factors can drastically hinder the success of your marketing.Email is one of the primary modes of business communication today, facilitating the closing of deals, key transactions, and relationship building. Any of these faux-pas we just talked through could apply to any of the digital marketing services we provide for clients. Don’t waste your time and effort to create an awesome marketing campaign, if you are going to target the opposite audience, or have no idea what YOUR audience is in the first place.Īt Data-Dynamix, we encourage our clients to look big-picture for their digital marketing. Fonts, colors, and types of graphics all have certain emotional contexts that will appeal to certain types of people rather than others. While emojis and texting slang might work for 20-somethings, this kind of communication would be glazed over by baby boomers. When your email marketing campaign is using the right language, color schemes, and graphics, you can appeal to that audience. In order to be effective in any kind of digital marketing strategy from email marketing to social media, to SEO, you have to know who you are targeting. They all need to be saying the same thing and pushing the reader to do the same thing. ![]() Your main point and main call to action need to be clear in your email marketing campaign, from your subject line to your graphics, to your written text. People today have an attention span shorter than a goldfish perhaps we should consider this when we are designing marketing campaigns. Is your email campaign clear, or are you trying to say too much? Time, and time again, we see clients running a special sale, but then they also want to promote their weekly ads, and their latest awards, and their website, and their upcoming events. ![]() Those are the kinds of offers they will click through in an email to read more about. If you got an offer in the mail for 10% off would you get excited? How about 50% off? Now, you don’t need to go bankrupt in the process of doing a sale, but consider the fact that the average consumer is always looking for something free, or a deal they can’t pass up. You need to think about the emotional connection the receiver will have with your deal or offer. Far too often, we see clients offering 10% off or deals with so many exclusions the reader doesn’t even understand if it’s really a deal. There needs to be some perceived sense of value in what you are offering in an email campaign in order to make it appealing for a receiver to open the email and then act on it. You have to give something in order to gain something. Then, they can advise on the appropriate amount of time to space out a retargeting or multi-email approach. At Data-Dynamix, our campaign experts can help advise you on the best times of the day and of the week to launch your email campaigns. This leads to unsubscribes and therefore more effort needed to convert them to a paying customer. When too many emails are sent (even if they are of perceived value), they can be overwhelming to the receiver. There IS an art to when to send an email, and how to craft an email campaign. However, many people don’t take the time to think about the big picture when they are planning their marketing campaigns, and well, that’s where we start to see these major faux pas happening.Īdvertisers are often eager to send their message out, so much so that they send emails too often and too close together. When crafting an email marketing campaign, avoiding a few of these big-picture email faux pas can help you out tremendously. Let’s be honest…we’ve all cringed a few times when we’ve seen certain email blunders in email marketing.
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